Lamination is a default to Wisby. We wish that our labels are durable and suitable to the beverage industry, which is why our default labels are always covered with matte laminate. Lamination is definitely a must if you are ordering vinyl labels and they are exposed to friction of any sort during production and delivery. It creates a second layer on top of the printed label and covers the printed area from harm. You have an option to choose either matte, glossy or soft touch laminate, whichever complements your brand and design. If unsure which to choose, feel free to consult with our team.