How to “premium” up the label

In today’s market, over 80% of consumer purchasing decisions are impulsive. This poses a major challenge for packaging designers who must create packaging that instantly captivates consumers.

Consumer packaging designers face a demanding task. They need to design appealing labels that make their client’s products stand out on shelves while also being in line with the unique cost, performance, and productivity requirements.

A popular approach among designers is incorporating silvery labels on bottles and containers. Silver labels and decorations provide products with a “premium” appearance, setting the brand apart. Silver and metal are often associated with qualities like luxury, trendiness, and innovation. In highly competitive markets, such as craft brewing, using a shiny metal label becomes a simple yet effective strategy to catch the eye of potential customers and drive sales.

Label manufacturers are now providing solutions that enable the creation of high-quality, attention-grabbing silver labels without any drawbacks for their clients. Most commonly the material for such a result is PP Silver. A bright metalized film that is guaranteed to catch the eye and offer unique possibilities to really premium up the label design. It comes with a slightly higher price point, but considering the general impact on brand appeal, it is worth it!

Contact the Wisby sales team to get more information about PP Silver and consultation on how to make your labels look premium.